Rethinking the 5 second rule: what your carpet might be hiding
We've all done it. A biscuit falls on the floor, and we quickly snatch it up, exclaiming "five-second rule" as if reciting a protective spell against germs. It's a practice so ingrained in our culture that many of us don't think twice about it. But recent scientific research is challenging this popular folklore, particularly when it comes to our carpeted surfaces. And what these studies reveal about our floors might have you reaching for the phone to book a professional carpet cleaning in Christchurch sooner than you think.
The science behind the 5-second rule
For years, we've comforted ourselves with the notion that bacteria need time to transfer to fallen food. But is there any truth to this widely accepted rule? According to Professor Donald W. Schaffner, a food microbiologist at Rutgers University, the answer is both yes and no.
Schaffner's comprehensive two-year study published in the American Society for Microbiology's journal tested four surfaces - stainless steel, ceramic tile, wood, and carpet - with four different foods. Their conclusion? While longer contact times did result in more bacterial transfer, contamination begins instantaneously on all surfaces.
However, not all surfaces are created equal when it comes to bacterial transfer. Carpet, interestingly, had the lowest rate of bacteria transmission compared to tile and stainless steel. This might sound like good news for carpet owners, but before you celebrate, there's more to the story.

Do you know what's really living in your carpet?
While carpet might transfer fewer bacteria to dropped food in laboratory conditions, real-world carpets harbour a complex ecosystem that goes far beyond the controlled environments of scientific studies:
Bacteria: some harmful bacteria including nasties Salmonella, Campylobacter, E-coli and Norovirus can survive in carpet fibres for weeks or even months, particularly in damp conditions.
Fungi and mould: in moist environments, mould can begin growing within 24-48 hours and can cause conditions like athlete's foot.
Viruses: many common viruses, including those that cause colds and flu, can remain viable in carpet fibres for several days.
Dust mites: these microscopic creatures thrive in carpet environments, triggering sneezing, coughs, congestion, facial pressure, an eczema flare-up or severe asthma attack.
Allergens: pet dander, pollen, and other allergens become trapped in carpet fibres causing sinus, respiratory or skin problems.
Faecal matter: if you have pets (or young children for that matter), microscopic faecal matter and other organic debris accumulates in carpets, creating a breeding ground for bacteria and other pathogens that can cause illness if inhaled or ingested.
Moisture: the game changer
The concern multiplies when moisture enters the equation. A plumbing mishap, laundry overflow, or even high humidity creates ideal conditions for microbial growth in your carpet, turning what might be a relatively low-risk surface into a potential health hazard.
When carpets become wet, the dynamics of bacterial growth change dramatically. What was once a relatively poor transmission surface can quickly become a thriving microbial habitat. As experienced professionals, Advanced Carpet Cleaning have encountered numerous situations where minor water issues have led to major contamination problems.
Consider these sobering facts:
- Mould begins growing in wet carpet within 24-48 hours.
- Bacteria multiply rapidly in moist environments, with some doubling their population every 20 minutes under ideal conditions.
- Wet carpets can remain damp at the base and underlay level long after the surface appears dry.
This is why professional carpet steam cleaning is crucial following any water exposure. Consumer-grade equipment simply cannot extract moisture from the deeper layers of carpet and underlay reliably.

Who's most vulnerable?
Carpets in busy Christchurch households endure constant exposure to dirt, allergens, and bacteria - posing health risks for everyone, not just the most vulnerable. Those with the most direct contact to carpet are babies, toddlers, and young children, and they are especially at risk of invisible nasties lurking in the carpet fibres as they crawl, sit and play directly on the floor. Pet owners also face an increased risk of harm, as animals bring in outdoor contaminants, shed dander, and sometimes have accidents. If you suffer from allergies, you may experience worsened symptoms due to allergens trapped deep in carpet fibres.
However, it’s not just the ‘traditionally’ classified vulnerable people who face health issues from dirty carpets; even fit and healthy individuals aren’t immune. Prolonged exposure to harmful bacteria, mould spores, and dust mites can trigger respiratory issues, skin irritation, and weakened immunity over time. This is something to be aware of over the cooler seasons when we spend more time indoors.
Without regular vacuuming and deep cleaning, carpets can harbour nasty pathogens that can impact all of the household’s health - making professional carpet cleaning an essential step in maintaining a safe indoor environment for everyone.
TIP: Aside from scheduling a professional carpet cleaning company to work their magic, be proactive in keeping your carpets clean. Take shoes off at the front door and open those windows to ventilate the room which helps expel the nasties which become airborne when you walk across the carpet.
Beyond the visible: what professional cleaning addresses
When assessing carpet cleanliness, what you can see is only part of the story. The best carpet cleaning Christchurch companies address both visible and invisible contaminants, providing health benefits that go far beyond appearance and the visible carpet stains:
- Deep extraction: removing contaminants from the base of carpet fibres and underlay
- Sanitising treatments: eliminating bacteria, viruses, and fungi
- Allergen removal: reducing asthma and allergy triggers
- Thorough moisture extraction: preventing environmental conditions that promote mould growth
How Advanced Carpet Cleaning can help you
With over 30 years’ experience – but definitely not ‘old-school’ – Advanced Carpet Cleaning know a fair bit about keeping carpets clean. If you are concerned about carpet hygiene, we’ve found a multi-faceted approach works best:
Regular professional carpet cleaning: schedule carpet steam cleaning at least annually.
Don’t ignore household damp, it won’t go away: address any wet carpet issues immediately.
Don’t forget your soft furnishings: carpet doesn't exist in isolation; it’s one of several textile types in your home. Rug and upholstery cleaning Christchurch services decontaminate these materials to the same standard as we clean your carpets. You sit, snooze and relax on your sofa, so let’s make it a healthy experience!
Take advantage of our commercial-grade cleaning: our commercial carpet cleaning techniques provide a far deeper clean than consumer approaches.
So rather than relying on the five-second rule, consider a more proactive approach to carpet hygiene through regular professional cleaning. You don’t just want a carpet that merely looks clean, you want one that truly is. Contact Advanced Carpet Cleaning for a free, no obligation quote, call 0800 566 576.